Wired Waffles

From Shark Tank Season 04 Episode 05

Wired Waffles did not get an investment from the Sharks.


Wired Waffles

Courtesy of wiredwaffles.com

3 Reasons to Love Wired Waffles

1. An energy shot - in waffle form!

2. Equivalent to about 2/3 of a cup of coffee.

3. Comes in lots of great flavors including Cinnamon, Chocolate Chip, and Maple-Bacon.

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Our Take

Hmmmmm.... the Sharks aren't exactly grinning with pleasure as they try Roger's Wired Waffles samples. Robert says they taste dry. That puts a bit of a damper on this pitch right off the bat(ter).

It does seem a little "quirky" - why waffles? It's hard to tell how much of a market there is for this because he's only had them on the market for a month and only made about a thousand dollers - basically "nothing burger", as Mr. Wonderful would say.

Kevin claims he can't invest in this because there's nothing to stop one of the big companies from stealing Roger's idea. Robert, possibly under the influence of his Wired Waffle, takes a stand against Kevin, saying that he's just SICK of Kevin saying that over and over again.

Each of the Sharks goes out - each for different reasons. If there was one single reason why they couldn't invest, I'd say there was hope for Roger. But I think with the liability issues, the taste issues, the competition issues - it's too much to overcome. 

But who knows - both I, and the Sharks, have been wrong before!


The Entrepreneurs Behind Wired Waffles

Roger Sullivan

Roger Sullivan


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