1. An updated take on the classic "ugly Christmas sweater" tradition.
2. Unlike your smelly, old, thrift store sweater, these sweaters are new, high quality, and have witty designs.Buy Tipsy Elves at Amazon.com →
Every once in a while, you get a nice surprise when you watch Shark Tank. Raise your hand if you thought at first that this product segment was just a desperate play for attention for a business that hadn't had any sales and only got on the show because the sweaters are so uniquely ugly?
But then they turn around and tell us their sales - plus the fact that they are ranked #1 for the Google search term "ugly Christmas sweaters". That changes this segment from a waste of time to a worthwhile business for the Sharks to consider investing in.
Kevin and Robert make offers, though. Daymond just doesn't think he can be of any help - plus he owns ANOTHER ugly sweater company already! When the choice comes down to a traditional investment-for-equity versus Kevin's royalty deal, Evan and Nick ended up partnering with Robert for 10% of their company - a steal for them!
Evan Mendelsohn & Nick Morton