The Cookie Dough Cafe

From Shark Tank Season 05 Episode 16

The Cookie Dough Cafe got an investment from Lori Greiner, and Steve Tisch


The Cookie Dough Cafe

Courtesy of thecookiedoughcafe.com

3 Reasons to Love The Cookie Dough Cafe

1. A safe, edible cookie dough that you can enjoy without the risk of salmonella poisoning.

2. Like peanut butter, you can scoop it right out of the jar.

3. It contains no eggs - but it has all the same flavor as regular raw cookie dough.

Buy The Cookie Dough Cafe at Amazon.com →

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Our Take

When this kind of segment comes on, part of me feels bad for the entrepreneurs that get so beat up by "Mr. Wonderful" for having such meager sales. Not everyone can launch a million dollar product in a couple of weeks. Sometimes you have to learn how to do it the old fashioned way. When I start feeling bad though, I just remember that by appearing on Shark Tank, regardless of whether they get a deal or not, their sales are going to skyrocket.

In this case, it's really lucky that Joan and Julia were able to get such a generous deal, given that to date all of their product has been made right in their (very small) kitchen. There's no way one kitchen could possibly sustain the torrent of orders these two surely got after their segment airs. 

And I'm sure they got a flood of orders because.... edible chocolate chip cookie dough?!?! With no risk of salmonella!?! That's pretty much gold right there.

Lori and Steve see gold, too, and they made a deal with Joan and Julia for $100,000 at 30%. And Steve's vision that the cookie dough would go hand-in-hand with high-end hotels seems like a slam-dunk to me as well.

Buy The Cookie Dough Cafe at Amazon.com →

The Entrepreneurs Behind The Cookie Dough Cafe

Joan Pacetti & Julia Schmid

Joan Pacetti & Julia Schmid


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From Shark Tank Season 05 Episode 16

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