The Bev Buckle

From Shark Tank Season 04 Episode 02

The Bev Buckle got an investment from Barbara Corcoran


The Bev Buckle

Courtesy of thebeerbuckle.com

3 Reasons to Love The Bev Buckle

1. A stylish belt buckle that transforms into a convenient beverage-holder.

2. Keep your hands free at a nightclub, bar, or sporting event while still enjoying a refreshing drink.

3. Can be custom-made with any design on the faceplate.

Buy The Bev Buckle at Amazon.com →

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Our Take

Here's a classic entrepreneur problem - we see this time and again in the Tank.

You have people interested in buying and selling your product - retailers and/or (in this case) event venues like race tracks. BUT, because you're a young entrepreneur with no investors and no start-up capital, you can't sell your product in bulk, making the interest from those retailers a moot point. 

Daymond very generously demonstrated this by tearing Jay's list of interested retailers in half.

The only unique problem here is that, as Mark pointed out, Jay has had the same problems for the four years he's been in business - low inventory and low sales. Maybe he's working hard, but he's not "working smart". Wise words.

Robert offers to assist Jay in learning how to work smarter, in exchange for 75% of the company. Kevin compares that offer to the feudal lord/serf relationship in Medieval times.

There are three offers, and in the end Jay takes Barbara's offer of $50,000 for 51% of the company. Hopefully that'll allow Jay to quit his bomb-defusing day job!

Buy The Bev Buckle at Amazon.com →

The Entrepreneurs Behind The Bev Buckle

Jay Kriner

Jay Kriner


The Bev Buckle Got an Investment From:


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