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Croatian power! Not only does Robert's love of bicycles instantly draw him to Kent, but later on they bond over their shared Croatian heritage. Robert has visible stars in his eyes hearing about Kent's work at NASA. This is a match made in heaven.
On the other end of the spectrum, Mark is skeptical. He believes that Kent came in for publicity alone, and intentionally undervalued his company in order to create a feeding frenzy. Robert has Kent's back, though, and encourages him to stand up to Mark.
Robert's offer, at twice the valuation Kent walked in with, is clearly the best way to go, so it's just a question of putting on a good show for the cameras (Mark and Robert going to war with each other) before Kent accepts Robert's offer.