From Shark Tank Season 04 Episode 26

LiddUp got an investment from Kevin O'Leary


Courtesy of

3 Reasons to Love LiddUp

1. A cooler with LED lights inside.

2. Activates when you open the cooler.

3. Non-heat emitting diodes light up the interior of the cooler without heating it up.


Our Take

A cooler with lights inside??? How has no one ever done this before??

I mean, if you're out in the middle of a freakin' lake at night with a cooler of beverages, how the heck are you supposed to tell the difference between a refreshing adult beverage and a freakin' GRAPE SODA?

The guys got an offer from Mr. Wonderful and they seemed happy about it - claiming afterwards that they WANTED a deal with Kevin. He offered them a "cool" $100,000 in exchange for 33% of all royalties. Not bad considering they're still in development and don't have any sales as of yet.

The Entrepreneurs Behind LiddUp

Taylor Gwiazdon & Jayson Sandberg

Taylor Gwiazdon & Jayson Sandberg

LiddUp Got an Investment From:

More Products

From Shark Tank Season 04 Episode 26

There are 106 More Outdoor Products

Click here to see them all...

Shark Tank news, new products, episode recaps, and MORE!

Search For Shark Tank Products