Freshly Picked got an investment from Daymond John
Courtesy of freshly-picked.com
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Susan should be an inspiration to all aspiring entrepreneurs. Her humble beginnings, her growth, and her laser-focused goal-setting are all worthy of the utmost admiration. To go from turning in scrap metal to get the $200 for her first sheet of leather, to doing over $500,000 in 2013 is jaw-droppingly cool.
Her secret? Social media. Well, and a quality product that people are ordering and re-ordering. But this just goes to show the power of Facebook, Twitter, and Pinterest. Traditional marketing is unable to compete with the free publicity you can get using a sharing platform like Pinterest.
Despite her impressive growth and profits, Mark, Robert, and Lori all bow out. Kevin sees dollar signs, though, and wants to go halfsies with Daymond for 10% equity and a big chunk of her profits in the form of royalties.
Susan isn't impressed, even though she loves Kevin and claims she sleeps with his picture on her pillow. Daymond throws Kevin over the side of the boat and offers Susan her full $150,000 for 25% of the company. It's a big ask, and Susan tries to find some wiggle room. But Daymond - her dream Shark - is unmoveable. Ultimately, Susan HAS to take Daymond's offer - she's too smart not to - and even manages to convince him to let her have a space in his NYC office.