FitDeck

From Shark Tank Season 05 Episode 15

FitDeck did not get an investment from the Sharks.


FitDeck

Courtesy of fitdeck.com

3 Reasons to Love FitDeck

1. A fitness-themed deck of playing cards.

2. Each card illustrates an exercise you can do at home - often without any equipment.

3. Shuffle the deck before each workout and you'll never have the same workout twice!

Buy FitDeck at Amazon.com →

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Our Take

Phil Black must be the most beloved entrepreneur to NOT get a deal that's ever been in the Tank. The Sharks were falling over themselves thanking him for his service, rocking back in their chairs with laughter at his Harvard/Yale credentials, and getting swept along with his motivational rally-cries that he will "FIGHT" any competitor who wants to take food out of his family's mouth.

However (there's always a however, isn't there) - his numbers don't add up. He's sold an impressive number of FitDecks, but still can't seem to turn a profit. When your business is as simple as printing and selling playing cards, you should be able to make that business profitable in short order. But after 3 years, Phil is still having a difficult time making money with FitDeck.

Additionally, he now sees the FitDeck phone app as the future of his company. That's not necessarily wrong, but Mark points out that the road to success in the app market is strewn with the corpses of hundred of thousands of others who've tried and died doing the same thing.

Once Mark Cuban says that your app has no future, you can bet none of the other Sharks are going to bite; he's the go-to expert on apps and tech start-ups. And so one by one the other Sharks pulled out of negotiations. Finally, Kevin offered Phil a free pass to come back with another product whenever he was finished with FitDeck, an offer based on Phil's impressive resume, which, he says, is maybe the best they've ever seen in the Tank.

Buy FitDeck at Amazon.com →

The Entrepreneurs Behind FitDeck

Phil Black

Phil Black


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