BareEase

From Shark Tank Season 05 Episode 05

BareEase did not get an investment from the Sharks.


BareEase

Courtesy of barease.com

3 Reasons to Love BareEase

1. A grooming kit to numb your... private area... before waxing or laser hair removal.

2. Created by a board-certified anesthesiologist.

3. The kit includes a wear-able numbing cloth to thoroughly numb yourself before undergoing any kind of painful hair-removal procedure.

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Our Take

Sometimes I'm surprised by the sexism that exists in the Tank. I don't know if that's even the right word, but it made me a little uncomfortable the way the Sharks giggled like little kids at a perfectly legitimate medical product, just because it deals with a woman's anatomy.

Not only that, but I feel like the male Sharks often will bow out of any negotiations over female-driven products just because they're men and they "don't understand the market/product". 

That said, while it is a legitimate product and Dr. Ma is an extraordinarily charismatic entrepreneur with great credentials, the overriding take-away for this segment was that Dr. Ma MUST leave comfort behind if she hopes to get BareEase off the ground and into the market. That means sacrificing one or both of her jobs and devoting herself full time to what is now just a hobby.

That's an important lesson.

Buy BareEase at Amazon.com →

The Entrepreneurs Behind BareEase

Dr. Edna Ma

Dr. Edna Ma


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