180Cup

From Shark Tank Season 05 Episode 07

180Cup got an investment from Daymond John


180Cup

Courtesy of lexhed.com

3 Reasons to Love 180Cup

1. A product that revolutionizes and improves upon the well-known standard red plastic cup.

2. Flip the 180cup over 180 degrees and you'll find a built-in shot glass, which doubles as a measuring cup.

3. It can also be used to hold ketchup or mustard at tail-gating parties or outdoor barbecues.

Buy 180Cup at Amazon.com →

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Our Take

Much like the entrepreneur behind the Rapid Ramen Cooker, I get the sense that Soloman is a salesman who always gets a Yes.

He has a bright, upbeat pitch about why his cups are poised to overtake the standard red cup market that is winning enough to prompt Daymond to make an offer right away. He quickly goes out, though, when Soloman deflects away to the other Sharks.

The Sharks are supportive of Soloman - as well as his unique marketing scheme of using college students to drum up businesses at liquor stores near their campuses - but ultimately each of them follows Daymond's lead and bows out.

That leads back to Daymond who is now given the floor to lecture Soloman about ignoring what was right in front of his face. This is a little unfair. I've never really seen an entrepreneur leap at the first offer that's shoved in their faces, nor should they be expected to. These products are often their babies and they feel a need to protect them at all costs. It almost seems like Daymond just wants to make an example out of him.

On the other hand, maybe Daymond is playing the long game. Maybe by jumping ahead of the pack and forcing Soloman to say no, he demonstrated to the other Sharks that Soloman was seemingly unprepared to do business. Then Daymond was able to jump back in and get himself even MORE equity, which he does, sealing the deal at 25% for $300,000.

Buy 180Cup at Amazon.com →

The Entrepreneurs Behind 180Cup

Soloman Fallas

Soloman Fallas


180Cup Got an Investment From:


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